By now, the stereotypes about Generation Z ring familiar: They’re addicted to social media, hate emails, can’t be bothered to read, misuse AI tools for homework, and only think about themselves.
This youth cohort, born between 1997 and 2012 and raised with constant access to technology, has come under scrutiny as they mature in the public eye. Estimated to number some 70 million, Gen Z is perceived as having behaviors unique to this demographic.
But, as this group gains influence in society, as was evidenced by their activism during the pandemic on social justice issues, it’s worth revisiting these myths. Gen Z could potentially make up 17 percent of eligible voters in 2024, so better understanding their perspectives could help optimize engagement with this population, especially as the younger members head towards school this fall.
According to a recent report from the Duolingo English Test, which I co-authored, characterizing Gen Z isn’t black and white. In Voices from the Field: Debunking the Gen Z Myth, international students studying at universities in the US, UK and Australia share perspectives on being part of the first globally-connected generation, one that can dictate the direction of the economy, the workforce and higher education. Their feedback on these “myths” not only helps debunk them, but sheds light on how nuanced this generation’s thinking can be.
Myth: Gen Z is addicted to social media.
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Truth: Gen Z is detoxing from social media.
The students interviewed are cutting back on social media use, with some even deleting apps like Instagram to regain control over their time. This shift stems from the realization that excessive social media use can be a distraction, diverting valuable time from more meaningful pursuits. The notion of Gen Z being addicted to social media may have been true when both the generation and the technology were less mature. However, as these young people grow older and become more conscious of the consequences, many are opting to prioritize their mental well-being and real-life experiences over the digital allure of likes and followers.
Myth: Gen Z doesn’t want to read.
Truth: Gen Z doesn’t have time to read.
Contrary to the myth that Gen Z doesn't enjoy reading, the reality is that their busy lives make it difficult to find time, even though they still value the activity. Research indicates that 54 percent of Gen Z and Millennials visited a library in the past year, drawn by the appeal of a commercial-free space and access to physical books. On average, they buy over one ebook, one audiobook, and 2.5 print books each month, with younger Gen Zers showing a stronger preference for print. Trends like #BookTok have reignited interest in reading, and while many students may lean toward digital content for its convenience, they continue to engage with books and reading whenever possible.
Myth: Gen Z doesn’t read emails.
Truth: Emails still have relevance among Gen Z.
Although it was once predicted that email would become obsolete with the rise of direct messaging, Gen Z still values email for its structure and thoroughness, especially in professional and academic contexts. Many students find emails to be more efficient and focused than direct messages, which can be scattered and require multiple exchanges to reach a conclusion. Email offers a more formal and private way of communicating, providing a level of clarity and seriousness that DMs and social media often lack. With the vast number of messages flooding various platforms, students appreciate the less distracting environment of email.
Myth: Gen Z misuses generative AI.
Truth: Gen Z cautiously weighs the dangers and benefits of generative AI.
The notion that Gen Z misuses generative AI, such as ChatGPT, is challenged by the reality that they approach it with a sophisticated understanding of its advantages and risks. While there are worries about students becoming overly dependent on AI, a recent survey reveals that 89 percent of Gen Z utilizes tools like ChatGPT for various educational tasks, including brainstorming, research help, and proofreading. Students demonstrate caution and emphasize the need to balance AI usage with the development of essential skills. They are aware of the risks of overdependence and the scrutiny that AI-generated content may face in academic environments.
Myth: Gen Z only thinks about themselves.
Truth: Gen Z thinks about the world (and their role within it).
The stereotype of Gen Z as self-centered is dispelled by their active involvement in global issues and their efforts to address them. Throughout the pandemic, Gen Z's emphasis on climate change and social justice became clear, fueled by genuine concern for the future consequences of these challenges. Unlike previous generations, they seek diverse perspectives from platforms like social media instead of relying solely on mainstream news. Students highlight their dedication to fostering a better future while acknowledging the importance of deeper engagement beyond social media.
Generation Z isn’t the only demographic group that’s been stereotyped. But while every generation is shaped by its distinct experiences, Gen Z's defining moment was undoubtedly the pandemic, an event unprecedented in its scope and impact on a global youth population. As a result, Gen Z has confronted significant challenges, from concerns about safety and isolation to disruptions in their education and work. Perhaps it’s because of those difficulties that authenticity is so valued by these young people. Despite early stereotypes of being tech-obsessed and self-centered, these labels fail to capture the full complexity of Gen Z's experiences and characteristics.
